The sky is falling and the NFL doesn’t give a bleep

Business as usual is as on brand as it gets for football

Karl Buscheck
March 16, 2020 - 9:34 pm
The sky is falling and the NFL doesn't give a bleep

Kirby Lee-USA TODAY Sports

Had you simply been following the Twitter timelines of Adam Schefter and Ian Rapoport on Monday morning, you wouldn’t have had the slightest clue what was going on in the wider world.

The NFL’s player-team negotiation window cracked open at 9am PT, in advance of the league year getting going on Wednesday at 1pm. 

While the sky was falling, the NFL was blazing full speed ahead.

Forget the Tom Brady rumors splashed across the internet. You didn’t even need to leave the Bay to experience the madness.

On a day when the White House urged Americans to avoid gatherings of 10 people or more and six Bay Area counties issued “shelter in place” orders, the 49ers cadre of decision makers were, presumably, huddled at club HQ in Santa Clara — located in one those six counties — hard at work, reshaping the roster.

Arik Armstead, re-upped, possibly for as much as $85 million over five years.

DeForest Buckner, jettisoned to the Colts.

The erstwhile Oakland Raiders, no longer of the Bay, got in on the action, adding yet another mediocre quarterback.

The NFL doesn’t genuflect at the altar of anyone or anything. Nope. Not even a pandemic, which has cratered the stock market, threatened to wipe out industries and shuttered entire countries.

The NFL doesn’t give a bleep.

Is that good? Is that bad? Those are questions to be asked.

From one perspective, to maraud into free agency and trade season is staggeringly tone deaf.  It's dizzying to sift through the timelines of the likes of Rapoport, a remarkable amount of business was conducted, at a time when people aren't exactly supposed to be flying around the country. One wonders about the logistics, how contracts were even signed.

From another, this is the height of the entertainment business. The NFL provides people with a distraction amid the chaos.

What is certain is that Monday in the NFL, business as usual, was as on brand as it gets.

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