The Kap campaign has reportedly earned Nike nearly $300 million

Sneaker giant poured roughly $5 million into project centered on ex-QB

Karl Buscheck
September 14, 2018 - 11:18 am
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Nike is poised to make a monster return from its 30th anniversary “Just Do It” campaign, featuring, resident NFL lightning rod Colin Kaepernick.

ESPN’s Darren Rovell offers the initial numbers on the advertising push. The reported numbers are staggering:

That’s one hell of a return.

LeBron is also keeping tabs.

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